Campaign Name: AT&T Happy Blue Year
Campaign Objective:
Raise brand awareness among the target audience and promote the AT&T Indianapolis connection. Register consumers for the AT&T Happy Blue Year Sweepstakes.
Engage consumers by announcing details of the Ultimate Fan Experience prize and interact with public to collect data for the sweepstake registration and CRM offers. Consumers had the option to receive the Colts e-newsletter andinformation from AT&T on special money saving offers and other information.
Campaign Location:
Malls and RCA Dome, Indianapolis, Indiana
Measurement:
- 53% said Yes to receiving the Colts e-newsletter
- 39% said Yes to sharing information with interested Indianapolis Colts marketing partners
- 29% said Yes to receiving AT&T special money saving offers and other information