Campaign Name: Bank of America Takes Over New York
Campaign Objective:
Engage consumers to view an interactive demo and take a survey on online banking and investing.
Other media pushed messaging outbound to consumers. When a person was interested in finding out more about the campaign, they would approach the Adwalker®, view the interactive demonstration, take the survey and then be directed to the “Zero Zone” in Bryant Park.
Campaign Location:
14 teams spread across New York City
Measurement:
1 engagement every 8 minutes
Client Comments:
Corin Gutterage (Account executive – Concentric Communications) said that Bank of America was extremely pleased with the use of Adwalkers®. They had a great experience and liked the interactive element.