Campaign Name: Castrol Dover International Speedway
Campaign Objective:
A team of 10 Adwalkers® gathered consumer information to enter them in a contest to win a flat-screen television, an iPod, or race track and pit tours. At the end of each engagement, Adwalkers issued a printout coupon and distributed Castrol branded cups to race fans and instructed them to keep cups to win prizes later in the day.
Campaign Location:
Dover International Speedway in Dover, Delaware over 3 days.
Measurement:
110,000 Castrol Branded Cups were distributed over a 3 day race weekend at DoverInternational Speedway. 2138 names and emails were gathered for Castrol and Dover International Speedway.
Client Comments:
In a location bombarded with advertisements and promotions, the Adwalkers were able to stand out in the crowd. By incorporating the coupons, cups, and prizes, they effectively retained customer interest in Castrol.