Campaign Name: Daimler Chrysler (Dodge, Chrysler, Jeep Brands)
Campaign Objective:
Promote reservations for ‘on the spot’ test drives at the Greenwich, CT and print a ticket to be used as a ‘reservation coupon’ for test drives driving traffic to the Daimler booth.
Campaign Location:
Greenwich, Conneticut
Measurement:
80% of test drives booked at event came through Adwalker®
Client Comments:
"Adwalkers® have enabled us to directly reach hundreds of target consumers through our event activation marketing programs at sporting and public events. At every event, the Adwalkers® have attracted positive attention, gathered many qualified leads and successfully driven traffic to our product and our displays. We will continue to utilize Adwalker® on more innovative local and national programs across our brands."
- Doug Sedbrook, Dodge Marketing Manager, North America