Campaign Name: German Launch of Ford S-MAX
Campaign Objective:
Introduce the public to the latest addition to the Ford family. The Adwalkers provided additional impact to this 14 city Roadshow by gathering leads from the public and registering them to take a test drive.
Campaign Location:
14 German Cities accompanying an experiential roadshow
Measurement:
1 engagement every 5.8 minutes
Client Comments:
A successful campaign in terms of delivering a unique and quality experience to our customers and some very encouraging data capture results that can be optimised to increase the numbers even further for future campaigns.
Our Comments:
Adwalker delivered on the objectives as set out in the brief by exciting and engaging the audience, allowing them to explore the new car and datacapturing their details.