Campaign Name: Guinness Relationship Marketing
Programme: The Reward Campaign
Campaign Objective:
Datacapture details of Guinness ‘Adorers’ for inclusion in the Diageo CRM database by creating an enjoyable and engaging experience in on-trade and off-trade outlets.
Reduce the length of time between sign up and customer receiving their first mailing from The Guinness Brand Team.
Campaign Location:
Teams of 2 Adwalkers® carried out on-trade promotions in 606 outlets and 10 off trade outlets over the course of 15 weeks in the Greater Dublin Area.
Measurement:
1 engagement every 4.6 minutes
Client Comments:
The Guinness Brand Team were extremely happy with the results generated from this campaign which took place at the end of their CRM drive for Guinness. Adwalker® overcame barriers to sign up previously encountered by Guinness Relationship Marketing in outlets in the Greater Dublin area.