Campaign Name: Guinness Hong Kong Seven
Campaign Objective:
Customers were encouraged to purchase a Guinness by the two promotional staff in order to enter a competition to play the Adwalker designed Rugby game. They also filled in details to be entered into another prize draw competition. The objective of the campaign was to link Guinness as a brand for the tournament, to reward Guinness drinkers and encourage sampling and sales.
Campaign Location:
Hong Kong and Kowloon
Measurement:
90 Bars over 3 weekends in Hong Kong's liveliest night spot and in the stadium on the weekend of the games interacting with thousands of fans.
Client Comments:
Overall the campaign went down really well with a lot of happy content people trying and converting to Guinness, a fun, lively entertaining event. Guinness Hong Kong Senior Brand Manger Quote: "I really appreciate for your assistance in our first round and in fact the feedback of it is really great.. our customers are impressed and looking forward the second round in mid March already."