The iBar™ turns the surface of just about any bar into a giant multi-touch sensitive screen. This means that any form of visual content can be projected onto the iBar™. It has built-in intelligent tracking software that continually maps the position of every object touching the surface of the bar. Coloured lights illuminate, link and follow every movement of hand, bottle or glass. Virtual objects can be created as well so a host of patrons can play an ever-changing selection of interactive games on the bar at the same time.
iBar™ provides a unique way to cut through the clutter and provide a way for consumers to interact with your brand:
Promotional - Use the iBar™ to drive sales at point of purchase. Use particular products to trigger different effects and games in the unit.
Experiential – Create positive brand experiences with funky interactive games and effects. Operate the bar as a stand-alone unit (without logos or corporate branding) for bars or nightclubs.
Media – Permanent installations can have the technology built into an existing bar or venue. Content is controlled remotely and can be updated wirelessly.
Currently, iBar™ is available for hire on short and long-term arrangements. It comes as a 2 metre semi-assembled module that can be linked with other modules to suit your environment. Each module consists of its own cameras, projectors and computers, all of which are networkable to operate simultaneously with other modules.
