Campaign Name:
Irish launch of Microsoft Vista, Office 2007 & Exchange 2007
Campaign Objective:
Demonstrate capabilities of new Vista platform. The Adwalkers invited delegates at the launch event to enter a quiz (vista, office and exchange based questions) and results were displayed on a leader board in each demonstration room.
Campaign Location:
Croke Park Conference Centre
Measurement:
1 engagement every 4.8 minutes
Client Comments:
"First of all, on my behalf, I thought the day was a tremendous success! There was engagement between the attendees and the Adwalkers all day (sometimes including multiple queues of people waiting to play!), and there was also interest in Adwalker’s technical solution, which integrated Vista-era technologies. In my work with the Adwalker® team prior to the launch, I was impressed by how rapidly they were able to integrate a number of Vista-era technologies, particularly the Windows Presentation Foundation, into their application. They quickly adapted the developer/designer workflow of Expression Interactive Designer and the new .NET 3.0 extensions to Visual Studio. - Robert Burke, Microsoft Ireland Development Platform Evangelist