TELSTRA USES THE IBAR AS PART OF THE 2008 BEIJING OLYMPICS CAMPAIGN.
In an Australian first, iBar featured at Telstra’s interactive ‘Stratosphere’ in Sydney for the 2008 Beijing Olympic Games. Each evening during the twoweek Olympic period, the external surface of the 15 metre diameter Stratosphere at Custom’s House Square projected Olympic Games content and celebrated Australian medal successes.
iBar provided a unique experience and talking point with a captivating water application that would ripple through the bar surface each time patrons put down their tea being served in the dome.
It was a successful exercise in hi-tech engagement that fused the sensory experience of iBar and other technologies to capture the essence of the Bei j ing Olympics and the Telstra brand.